In today ’s digital world, there is an uncountable number of instruments, tool, software’s etc available to help an analyst do his/her task ranging from a price of $0 to super specialized enterprise computer software which monetary value upwards of $1,00,000. Even with numerous peckers, the main challenge that a troupe faces is to decode the datum and compile it into a meaningful insight and develop solutions from those. According to Avinash Kaushik, “If you have a budget of $decade 0 to make a smart conclusion about your website, invest $10 in tools and vendor implementation and spend $90 on analysts with big brains. It’s your investment in (people) that will deliver glory.” With so much data available, it holds tremendous potential and exploiting this much info is where the skills an analyst possesses comes into drama, if the analyst has no clarity of what he is doing or what the companionship expects from him or how to utilize the info then output will be junk and of not much use to...
Addition to ZMOT in 3-step model by Google is coining the same concept into Digital World as ZMOT gives serious focus on online presence.
As per my research and understanding, Yes, addition of ZMOT by Google in the 3-step model of marketing has made it better. It changed the way we look at traditional marketing process and increased transparency. “Moment of Truth” (MOT’s) has its presence is way back since 1980’s as stated by Mr. Richard Norman (Swedish Academic. Most of us has also heard its existence from Procter & Gamble’s 3-step model of marketing. However, Addition to ZMOT in 3-step model by Google is coining the same concept into Digital World as ZMOT gives serious focus on online presence. So, we can argue on whether the concept has its existence before and does really Google has came up with anything new but as per my research even though Google is not the first to introduce MOT’s but its ZMOT’s (Zero Moment of Truth) has significant role in developing and gear up to outsmart the present day consumer or customer in both B2C and B2B perspectives. As on today’s world customers do a initial u...